It was a pleasure working with Heidi, the owner of SHE Luxe Weddings. She and I clicked from our first Meet & Greet, all the way through the branding and website design. She was looking to expand her already successful wedding planning business to cater to her higher end clientele. She needed a brand that matched the amazing and beautiful weddings her and her team planned in Cape Cod, Boston and Maine.
Working through Heidi’s questionnaire to pull out her brand keywords, along with an amazing selection of inspiration from her Pinterest board, I pulled together her mood board, and we got to work on the main elements. Pairing strong bold fonts with a softer colour palette and floral elements gave the logo design and complimentary marks the strong, elegant look we were going for.
I’m so excited to show off this beautiful new brand. Be sure to check out the website too!