Design Preview | The 80 Percent

It’s Friday and I’m so excited to share a little design preview of a logo and branding project I’m finishing up today. I can’t reveal too much because the web design is still in the works. But, I am just in love with this bright colour palette!

The 80 Percent is a health + wellness coaching program from Kristy Stabler. She got in touch last month, “I got your name from a training client of mine and she has wonderful things to say about you! I have a really embarrassing old website that needs to be completely redone.  I also need a logo!  I was a part time trainer and nutritionist who is finally ready to make my logo, website and business look professional to match my current level of service.”


The 80 Percent Fitness Mood Board by Rorymade

bed  |  ocean  |  Amanda Bisk  |  Athleta  |  paint  |  shells


Kristy and I scheduled a Skype meet + greet to talk about her project, her business and the direction she was looking to take. We were able to get on the same page right away, and I squeezed her in for my last slot in July.

Kristy is a SoCal girl, and her pinspiration board really had a vibrant beach feel. I incorporated bright colours and a handwritten script font for her mood board. I’ve really been working more with custom lettering, and I knew this would be a great place to incorporate a custom font.

I can’t wait to share the final results with you.

I would love to hear your questions or comments below!

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thanks for reading!


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