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Brand Launch | Darcy’s Botanicals

Since my move to Southern Oregon, I’ve been in total home design mode. I have a million things floating around in my head, and a million other things to do, including getting my portfolio updated and online. Today’s brand launch, I’m sharing a rebrand of Darcy’s Botanicals.

Darcy's Botanicals Brand Refresh by Rorymade

 

Darcy’s Botanicals is an all natural beauty line that makes handcrafted creams, butters and oil products. Lysandra contacted me in June about rebranding her successful business. She wanted to update her current logo and create a complete design package to use in packaging, labels and other brand elements.

Darcy's Botanicals Brand Refresh | Natural Organic Moodboard by Rorymade

Because her logo is trademarked, we didn’t want to change the design. We opted to freshen up the colour palette and fonts for a more modern look. Check it out!

 

Darcy's Botanical Brand and Logo Design | Natural, Organic Beauty Company

 

Lysandra wanted the packaging to mimic the hand-crafted nature of her products, so I incorporated a farm fresh market feel with a custom speckled pattern so be used on natural, recyclable paper and labels.

 

Darcy's Botanicals Brand Refresh | Natural Beauty Brand Packaging Design by Rorymade

Darcy's Botanicals Brand Refresh | Natural Beauty Brand Packaging Design by Rorymade

Darcy's Botanicals Logo & Rebrand

Darcy's Botanicals Brand Refresh | Natural Beauty Brand Packaging Design by Rorymade

 

I’m really so in love with this rebrand! It reminds me of strolling through the farmer’s market on a spring day. It really speaks to the hand-crafted products Darcy’s Botanicals provides to their loyal customer base.

 


 

Thinking of rebranding your business?

I broke it down in my last post, Should You Rebrand Your Business?

Or reach out, I’d love to help you with a design that speaks to your brand.

 

I would love to hear your questions or comments below!

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